COMCAST CENTER TIMELINE

While nothing is seemingly going on, Liberty and architect Robert A.M. Stern are reworking the design with a 'major' tenant in mind. Then in January 2004: the Inquirer broke the news that a new design would make One Pennsylvania Plaza the tallest building in Philadelphia, at 962', 17' taller than One Liberty Place (which was also developed by Liberty Property Trust). Major changes include the color from the golden kasota stone to a lighter shaded granite, and a gradient pyramidal roof.


Image courtesy of Liberty Property Trust


Diagram originally appeared in the Inquirer


Image originally appeared in the Inquirer

After this is announced, it is also made public that Liberty and Comcast (never really a secret about being the lead tenant) are trying to work out a situation that would grant them Keystone Opportunity Zone (KOZ) status, a new-business initiative started by then-governor Tom Ridge to encourage development in areas in need of assistance. Therein lie a controversy: this proposed tower was on a prime slice of urban real estate in a relatively healthy downtown, and other building owners weren't hearing it. Mayor John Street and now-governor Ed Rendell (whose gubernatorial campaign had contributors from Comcast) backed the KOZ status, but Pennsylvania state legislature did not, as evidenced by a long, drawn out, ugly battle in Harrisburg over the course of 2004. Ultimately, the KOZ was nixed, but Rendell managed a $40M+ grant to get the project rolling once and for all. And fair enough, as the Suburban Station aspect of the project is worth that alone in state money.

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